Course work 2022 / Adobe Illustrator

The project was part of the school course called “Brand in the Designer’s Work.” The topic assigned was a virtual travel agency, for which we had to create a brand identity and brand book. The main idea of the virtual agency was to offer a relaxing experience in breathtaking alpine landscapes. Trips were simulated using VR technology.

The brand book included an introduction, tone of voice, brand promise, and brand values. It also featured the color palette, typography, and provided examples of correct logo usage. Visual elements such as geometric shapes and the theme of the pictures were predefined in the brand book.